Objective: To create a campaign event for Sunsweet, a large prune manufacturer, with the goal of changing the negative stigma associated with prunes. When you think of prunes, you may think of the elderly or having to use the bathroom. However, prunes are actually a super-food packed with powerful nutrients and female-friendly vitamins and minerals.
Solution: Present prunes in a fun and feminine way to advertise the Primp Preen Prune event. The event would include cocktails, appetizers, and giveaways such as a recipe book and apron. The logo design was created with a cut paper collage.
[Student Brief completed at Shillington School of Graphic Design in December, 2017]